Protection in Hashtags – Trends and Tips

June 2nd, 15:00-16:30

What Is a Hashtag?
Examples:
#OreoHorrorStories
#ShareaCoke

Brands are frequently being hash-tagged in social media, to brand owners’ delight and horror. When does it become a problem for brands? And when it does, what can be done about it?

Social media saw the explosion of hashtags a few years ago, and effective trademark protection measures have been catching up ever since.

We will have a look at the situation on some of the most popular social media platforms, such as Facebook, Twitter, Instagram and YouTube.

Finish off with a glass of wine and take the opportunity to network with industry colleagues.

Welcome!

Date: June 2nd, 2016

Time: 15:00-16:30

Program:

15:00-15:15 Registration

15:15-15:45 Presentation

15:45-16:30 Mingle