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June 2nd, 15:00-16:30
What Is a Hashtag?
Brands are frequently being hash-tagged in social media, to brand owners’ delight and horror. When does it become a problem for brands? And when it does, what can be done about it?
Social media saw the explosion of hashtags a few years ago, and effective trademark protection measures have been catching up ever since.
We will have a look at the situation on some of the most popular social media platforms, such as Facebook, Twitter, Instagram and YouTube.
Finish off with a glass of wine and take the opportunity to network with industry colleagues.
Date: June 2nd, 2016