Protection in Hashtags – Trends and Tips
June 2nd, 15:00-16:30
What Is a Hashtag?
Examples:
#OreoHorrorStories
#ShareaCoke
Brands are frequently being hash-tagged in social media, to brand owners’ delight and horror. When does it become a problem for brands? And when it does, what can be done about it?
Social media saw the explosion of hashtags a few years ago, and effective trademark protection measures have been catching up ever since.
We will have a look at the situation on some of the most popular social media platforms, such as Facebook, Twitter, Instagram and YouTube.
Finish off with a glass of wine and take the opportunity to network with industry colleagues.
Welcome!
Date: June 2nd, 2016
Time: 15:00-16:30
Program:
15:00-15:15 Registration
15:15-15:45 Presentation
15:45-16:30 Mingle
